TLF Mexico

The Lucy Foundation’s model shows the value of diversity in business. We work with communities to establish their social, economic and environmental needs. We then calculate how we can meet these needs through sustainable trade.

In 2016, The Lucy Foundation established a team on the ground in Pluma Hidalgo – an isolated coffee-farming village, high in the mountains of Mexico. The aim of the Pluma Coffee Project is to transform the global coffee industry by developing a sustainable value chain of coffee that is not only good for the environment, the community and the economy, but is also inclusive of disabled people, from seed to cup.

To do this, we work with indigenous coffee-farming families, all affected by disability, to help them increase the quality and quantity of their coffee. We also help disabled family members to become trained and employed within the local coffee industry through beekeeping, barista coffee training, coffee tours, coffee harvest and agricultural workshops. Within the first year of operation The Lucy Foundation successfully:

  • Held more than 30 inclusive and accessible agricultural workshops with coffee-farming families and the wider community;
  • Created 6,000 litres of organic bio-fertiliser and 600 litres of organic insect and disease treatment made for the crops;
  • Helped develop a local barista training program (also delivered in sign language);
  • Set up beehives to increase coffee quality through pollination and as additional income for the families;
  • Supported three disabled people into paid, part-time contract work;
  • Launched our first batch of Pluma coffee and cascara (coffee) tea in New Zealand.

So why coffee? Coffee is a good source of seasonal income for coffee farmers in this remote region of Mexico where poverty is high. Coffee is also being used to empower disabled people to work on coffee farms that their families have been working for generations, as well as become more active in their community. Pluma coffee is exclusively grown in Pluma Hidalgo, Mexico and is new to New Zealand coffee drinkers. Coffee is the economic backbone of Pluma Hidalgo, Mexico with many families having a small number of trees in their backyard. We work side-by-side with these coffee farmers and their families to help improve their crops and promote inclusive economic opportunities within the community.

In New Zealand, The Lucy Foundation partners with organisations, such as Coffee Educators and Able. Coffee Collaborative, who actively support disabled Kiwis into training and employment within the New Zealand coffee industry. Pluma coffee is used as a catalyst for change, promoting inclusive and accessible business both in Aotearoa New Zealand and around the world.

What we love about this project is that at all stages of production there are opportunities for people with different abilities to play a key role in the end-to-end supply chain of coffee.

At the heart of this project is community. Changing perceptions requires meaningful and inclusive community interactions. And as one of our co-founders, Ben Scott, says:

What’s good for community is good for business.

And who wouldn’t want to be a part of social change just by enjoying a good cuppa!
The Lucy Foundation team is looking for funding and donations in New Zealand, Mexico and around the world. Find out how you can help us out here.

Social Feed


1 month ago

The Lucy Foundation

Buy good, do good! Calling all orders for the next roast of Pluma coffee. When you purchase these tasty Pluma coffee beans, lovingly roasted by Able Coffee Collaborative, you are supporting the empowerment of people with disabilities. It's a win win!

ablecoffee.co.nz/collections/coffee/products/mexicoHey Team, we have a few orders up for this amazing coffee. But we need a couple more to make up the numbers for a batch. Jump online and order today!
... See MoreSee Less

View on Facebook

It is past 11pm in Mexico... ever wondered what late night shinanigans our Field Directors Jessica Pantoja-Sanders and Ryan get up to at this time of night? Coffee stuff, that's what! They have an event down on the coast this weekend, so they're sorting good beans, bad beans, moisture testing and roasting!

#commitment #PlumaCoffeeProject #plumahidalgo #inclusion #disability

[Image description: A grid of 4 photos. Top left shows a grain moisture meter device, top right shows a close up of good 'green' coffee beans. The lower left photo shows bad 'green' coffee beans that are chipped and with holes from burrowing Broca bugs. The lower right photo is a birds eye view photo of hands sorting green coffee beans on a wooden table in Jess and Ryan's house]
... See MoreSee Less

View on Facebook

2 months ago

The Lucy Foundation

Colectivo Sicarú is a new initiative set up by TLF and a handful of other incredible women, for the women of Pluma Hidalgo. Our first meeting was a low key event, getting to know each other. We are looking forward to future events, workshops focused around creative arts, various forms of education and sustainability. #allwomenwelcome #thelucyfoundation #inclusiveness #educationandopportunity ... See MoreSee Less

View on Facebook

2 months ago

The Lucy Foundation

A couple of weeks ago we had the absolute pleasure of hosting a LUSH New Zealand media event in collaboration with Coffee Educators Ltd. Social media influencers Kate Manihera and Annalee Muggeridge joined us for a night of fab food, fab coffee, and yarns about how to create impact through business and social media.

On that note... there are more Pluma coffee beans available for purchase! For your Pluma coffee fix, head on over to:

ablecoffee.co.nz/collections/coffee/products/mexico
... See MoreSee Less

View on Facebook

2 months ago

The Lucy Foundation

"With a little break in the rain, we were able to get out and help one of the TLF families collect coffee seedlings. Here Don Epifanio, Fidel, Ryan, Lorenzo and Ebony load the TLF truck to take the seedlings to Don Epifanio's ranchito (farm)." - Jessica Pantoja-Sanders

#plumaseedlings #plumacoffee #everyoneisincluded #thelucyfoundation
... See MoreSee Less

View on Facebook
© 2018 The Lucy Foundation.