TLF Mexico

Farmer to Consumer – A Journey of Inclusion

From farmer to consumer, disability inclusion and employment is what we do!Did you know that at every stage of our coffee's journey, disability rights and product quality are top priorities? AND GET THIS – every one of the businesses in our value chain is run by people with disabilities!@The Lucy Foundation (5 years – inclusive/organic/accessible agriculture and employment of people with disabilities at origin)🌱John Burton Ltd (3 decades – disability inclusive coffee importer)🚢Able Coffee Collaborative (3 years – disability inclusive coffee roaster)☕LIKE and SHARE if you think this is RAD!!#DisabilityInclusion #DisabilityRights #FilterCoffeeNotPeople #TheBestCoffeeOfAllIsCoffeeForALL #NothingAboutUsWithoutUs[Video description: A short video showing scenes of disabled people and co workers throughout the value chain – from Mexico to New Zealand.]

Posted by The Lucy Foundation on Friday, 31 January 2020

The Lucy Foundation’s model shows the value of diversity in business. We work with communities to establish their social, economic and environmental needs, before working together to calculate how we can collaboratively meet these needs through sustainable trade.

In 2016, The Lucy Foundation established a team on the ground in Pluma Hidalgo – an isolated coffee-farming village, high in the mountains of Oaxaca, Mexico. The aim of the Pluma Coffee Project is to transform the global coffee industry by developing a sustainable value chain of coffee that is not only good for the environment, the community, and the economy, but is also inclusive of disabled people, from farmer to consumer.

We do this using a twin-track approach.

Two boxes show the twin-track approach. Text reads: Twin-Track Approach. The first box under reads: Track One Ensuring that people with disabilities have access to their basic needs in all interventions and projects on an equal basis with others in the community. The other box reads: Track Two Addressing the specific needs of individuals with disabilities to empower them and improve their situation. Under the boxes reads Equality of Rights and Opportunities for People with Disabilities.

Track one workshops are run by local agricultural experts. Workshops are open to the whole community, and designed in a way that means anyone of any ability, age, gender or background can participate in a full and meaningful way. Track one workshops are focused on environmental wellbeing, and the production of coffee: teaching and making organic fertilisers and treatments, harvesting techniques, picking processes, and so on.

Track two workshops, on the other hand, are designed to support disabled community members into training and employment, and the realisation of their human rights. Together with paid work experience, track two workshops help disabled people set goals and then provide opportunities to help develop the skills needed to reach those goals (for example: communication, health and safety, punctuality, literacy and numeracy, etc.).

Since establishing a team on the ground The Lucy Foundation has successfully:

  • Hosted monthly track one inclusive and accessible agricultural workshops with coffee-farming families and the wider community;
  • Created thousands of litres of organic bio-fertiliser and organic insect and disease treatment made for crops;
  • Helped develop a local barista training program (also delivered in sign language);
  • Set up beehives to increase coffee quality through pollination and as additional income for the families;
  • Supported five disabled people and their families into paid, part-time contract work;
  • Launched Pluma coffee and cascara (coffee) tea in New Zealand;
  • Increased the quantity of Pluma products in New Zealand by 2700%.

So why coffee? Coffee is a good source of seasonal income for farmers in this remote region of Mexico where poverty is high. Pluma coffee is exclusively grown in Pluma Hidalgo, Mexico and is new to coffee drinkers in Aotearoa New Zealand. Coffee is the economic backbone of Pluma Hidalgo with many families having a small number of trees in their backyard. We work side-by-side with these coffee farmers and their families to help improve their crops and promote inclusive economic opportunities within the community.

In New Zealand, The Lucy Foundation partners with organisations, such as John Burton Ltd (coffee importer/exporter), Able. Coffee Collaborative (coffee roaster), and Coffee Educators (barista training school). Like The Lucy Foundation, these are all businesses run by disabled people, and that support disability rights within the coffee industry.

In this way, coffee is being used as a catalyst for change, promoting inclusive and accessible business in Aotearoa New Zealand, Mexico, and beyond.

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Meet the farmers:

"They are the ones who work the land day after day under the sun. They are those who fertilise the sacred land with love and humility, which in gratitude returns them with coffee beans. They are our producers with whom we work hand in hand to recover ancestral knowledge." - Catalina (TLF Field Director, Mexico).

#PlumaHidalgo #CoffeeFarmers #AncestralKnowledge #OrganicCoffee
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2 weeks ago

The Lucy Foundation

A very happy birthday to our Master Carpenter, Klaus Elías. From all of the team in Mexico and Aotearoa, thank you for the dedication, patience, heart and soul you put into everything you do. We send you best wishes and a year filled with blessings and success. To read more about Elías, head to our website:

www.thelucyfoundation.com/team_member/elias-molina-arellanes/#more-10934

#Bamboo #carpentry #disabilityinclusion #disabilityemployment
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2 weeks ago

The Lucy Foundation

We love seeing your pics! Able Coffee Collaborative customer, Evan Clulee, sent us this photo of him enjoying his morning brew of TLF Pluma. Evan is a well known Kiwi para-athlete, who made his Paralympic debut in wheelchair racing at Barcelona in 1992 (breaking NZ records!). Like us, Evan is also passionate about equal employment opportunities for disabled people (and coffee of course). Thanks for your ongoing support Evan! Cheers!

Buy your disability inclusive coffee now: www.thelucyfoundation.com/help-us-out/

#paralympicsnz #disabilityemployment #disabilityinclusion #paraathlete #thebestcoffeeofalliscoffeeforall #AbleCoffeeCollaborative #thelucyfoundation Paralympics New Zealand

[Image description: Evan at home, holding a coffee mug. In front of him is a coffee bag branded TLF Pluma. Evan is contented, wears glasses and a blue hoodie with orange trim. He holds up a mug of coffee.]
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4 weeks ago

The Lucy Foundation

Good news... a couple of days ago TLF Director, Catalina, managed to leave the village and travel two hours to the coast to collect supplies for the families we partner with. Those are some happy faces! Still no reported cases of Covid-19 in Pluma Hidalgo, but locals continue to stay home, save lives, and sort coffee.

#Covid19Disability #covid19_drm #inclusion #disabilityemployment
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4 weeks ago

The Lucy Foundation

Thank you to everyone who supported our Mother’s Day colab with Downlights and Able Coffee Collaborative - we have now officially sold out!

Were you a recipient of a bundle? We would love to hear from you... share a photo of how you're enjoying your inclusive coffee and candle and we'll post it to our stories!

In other news, we've also just heard that Downlights have extended their equity crowdfunding campaign, so there's still time to become an investor in their amazing candle company!

#ThankYou #MothersDay #Coffee #Candles #DisabilityEmployment

[Image description: On the left is a small white box with gold lettering that says, "Downlights New Zealand bamboo and white lily". On the right is a bag of coffee with the TFL and Able logo with inclusive artwork featuring diverse people. The label reads, "Thank you for all you Brew for me, enjoy your Lucy Blend". In the background is a pink Moccamaster coffee machine.]
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