TLF Mexico

The Lucy Foundation’s model shows the value of diversity in business. We work with communities to establish their social, economic and environmental needs. We then calculate how we can meet these needs through sustainable trade.

In 2016, The Lucy Foundation established a team on the ground in Pluma Hidalgo – an isolated coffee-farming village, high in the mountains of Mexico. The aim of the Pluma Coffee Project is to transform the global coffee industry by developing a sustainable value chain of coffee that is not only good for the environment, the community and the economy, but is also inclusive of disabled people, from seed to cup.

To do this, we work with indigenous coffee-farming families, all affected by disability, to help them increase the quality and quantity of their coffee. We also help disabled family members to become trained and employed within the local coffee industry through beekeeping, barista coffee training, coffee tours, coffee harvest and agricultural workshops. Within the first 2 years of operation The Lucy Foundation has successfully:

  • Held more than 40 inclusive and accessible agricultural workshops with coffee-farming families and the wider community;
  • Created 6,000 litres of organic bio-fertiliser and 600 litres of organic insect and disease treatment made for the crops;
  • Helped develop a local barista training program (also delivered in sign language);
  • Set up beehives to increase coffee quality through pollination and as additional income for the families;
  • Supported three disabled people into paid, part-time contract work;
  • Launched our first batch of Pluma coffee and cascara (coffee) tea in New Zealand;
  • Increased the quantity of Pluma products in New Zealand by 300%.

So why coffee? Coffee is a good source of seasonal income for coffee farmers in this remote region of Mexico where poverty is high. Coffee is also being used to empower disabled people to work on coffee farms that their families have been working for generations, as well as become more active in their community. Pluma coffee is exclusively grown in Pluma Hidalgo, Mexico and is new to New Zealand coffee drinkers. Coffee is the economic backbone of Pluma Hidalgo, Mexico with many families having a small number of trees in their backyard. We work side-by-side with these coffee farmers and their families to help improve their crops and promote inclusive economic opportunities within the community.

In New Zealand, The Lucy Foundation partners with organisations, such as Coffee Educators and Able. Coffee Collaborative, who actively support disabled Kiwis into training and employment within the New Zealand coffee industry. Pluma coffee is used as a catalyst for change, promoting inclusive and accessible business both in Aotearoa New Zealand and around the world.

What we love about this project is that at all stages of production there are opportunities for people with different abilities to play a key role in the end-to-end supply chain of coffee.

At the heart of this project is community. Changing perceptions requires meaningful and inclusive community interactions. And as one of our co-founders, Ben Scott, says:

What’s good for community is good for business.

And who wouldn’t want to be a part of social change just by enjoying a good cuppa!
The Lucy Foundation team is looking for funding and donations in New Zealand, Mexico and around the world. Find out how you can help us out here.

Social Feed


May the coffee plants be healthy and happy! In last week's workshop the team spread compost around the plants with the help of Don Bernardino's family. This is to improve the health of the plants.

Qué las matas de café sean sanas y felices! En el taller de la semana pasada el equipo incorporaron bocashi (composta) a las matas con la familia de don Bernardino. Esto es para mejorar la salud de las plantas.

#planthealth #plumacoffeeproject #makeitgrow #socialenterprise #disabilityinclusion #naturalresources #sustainability
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Pepe, Erminio and Juan sorted the green beans leftover from the shipment to Aotearoa New Zealand and roasted them, each taking a bag of coffee home to enjoy.

Pepe, Erminio, y Juan seleccionaron los granos verdes que sobraron y los tostaron, llevándose una bolsa de café para disfrutar en casa.

#PlumaCoffeeProject #freshlyroasted #disabilityinclusion #socialenterprise #watchthisspace
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3 weeks ago

The Lucy Foundation

It's International Coffee Day! A day for all coffee lovers to reflect on all the aroha that goes in to one little cup. But there's a problem, coffee prices are at a historical low and many coffee farmers are struggling.

The International Coffee Organisation is calling on people to sign a #coffeepledge that calls for a living wage for coffee farmers.

You can find out more about the coffee crisis and sign the pledge here: www.internationalcoffeeday.org/

¡Hoy es el Día Internacional del Café! Un día para que todos los amantes del café piensen en todo el amor que llena cada taza del café. Pero hay un problema, los precios del café están en un nivel más bajo que nunca, y muchos caficultores están luchando.

La Organización Internacional del Café pide a la gente que firme un #coffeepledge que exija un salario digno para los caficultores.

Puedes enterarte más sobre la crisis del café y firmar el compromiso aquí:
www.internationalcoffeeday.org/

#internationalcoffeeday2019 #2019coffeecrisis #livingwage #soundofcoffee
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3 weeks ago

The Lucy Foundation

As young people and their allies strike for climate change around the world, we thought we'd share a flashback Friday...

"Because respect for Papatūānuku is at the heart of what we do at TLF, the team in Pluma Hidalgo recently held an inclusive community workshop on medicinal plants. Sofía Díaz Hernandez taught everyone how to identify local plants and use them to make a balm for aches.

Como respetar a la Madre Tierra es tan importante para nosotros, el equipo de Pluma Hidalgo recientemente llevó a cabo un taller comunitario inclusivo sobre plantas medicinales. Sofía Díaz Hernández enseñó a todos cómo identificar las plantas locales y usarlas para hacer una pomada para dolores musculares."

#SocialEnterprise #DisabilityInclusion #DIY #NaturalResources #Sustainability #PlumaCoffeeproject #ClimateStrike #SchoolStrike4Climate #FlashbackFriday
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© 2019 The Lucy Foundation.